F-Commerce is here. It’s basically Facebook and eCommerce together. Don’t count it going out as a fad.

Here’s an example so you can wrap your head around F-Commerce. BTW, whoever coined it F-Commerce, could have done a better job. I would rather we call it social commerce. Oh well.

Here’s JC Penny selling on Facebook through an app. Look at the progressive stages. Look familiar compared to a regular online shopping cart?

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

The jury is still out on how successful or will it work selling on social. How do we know Commerce can happen on Social media platforms? Because it’s already happening. P&G sold out of 1,000 diapers as a Facebook campaign.

All it takes is a Facebook powered sales app to sell. Fluid is one such company. And here’s another: Payvment. Whammo! Now you’re selling on Facebook.

Some things you want to take into account. Paypal has partnered with Facebook for transactions.

Facebook does not take commission on e-commerce sales on Facebook pages, it will now collect 30% on purchases of virtual goods (the virtual goods market is estimated to be worth $5 billion) made with Facebook Credits, that can be purchased via PayPal.

Watch the space. It will be normal to transact on Facebook.