That was then… this is now. If you are still using double opt in you are behind the times. First of all, you’re probably using double for a few reasons…

1. you’re scared you will get a complaint and be shut down.

2. It’s what everyone else is doing.

3. Cuz you see others saying, “white list my email and check and confirm and yadadadada….”

I’m doing a campaign right now to a squeeze page. I’m in the test phase. I do that so I can set up my split testing. I’m looking at a 20% opt in rate to my UGLY page. Seriously it’s so ugly.  It’s so ugly… I don’t want to show you. JK… I don’t like showing my niches.

Here’s the math.

120 hits in one day

24 signed up with a legit email asking for more info in exchange for my bribe.

= 20% opt in rate.

********* ONLY 3 DOUBLE OPTED IN AND CLICKED ON THE LINK IN THEIR EMAIL*********

Pathetic. So let’s do the Math again…. that’s 2.5% opt in rate. I won’t go anywhere with that. Get single opt in from now on like I do. 20+% vs. 2.5%??????????????