I just sat down with Nick Kempenski and we had an interesting conversation about media and specifically social media. We were looking at the future of public relations and how social media will play a role. We came up with 3 main points. The idea of this was to talk about what companies need to do to stay alive in the coming 10 years.
1. Metrics are irrelevant
-Quality of the experience over the quantity. A perfect example of this is Gary Vaynerchuck. He could care less how many people come to his site… but he cares about the experience they have. What Gary understands is that a conversation and or dialogue is worth way more than these magical unquiue hits we get on our websites. Yes, it’s nice to see where we are at, but it doesn’t mean squat is relation to where company’s need to be measuring their metrics in the coming years.
Perhaps a source of measurement could be how many posts does your blog have? How many real conversations do you have going on Twitter? How many of those have you/ your company replied to?
2. It’s NOT public relations
It’s customer service dummy. First, companies will get onto Twitter and all these other social media platforms thinking they can change the world with their message. EVERYONE has a message. Boring. This will slowly fade into We WILL see a reactionary type of businesses that have to mend to customers responses in a fast manner. Take for example Frank Eliason with Comcast using Twitter @comcastcares. They provide a level of service we will see everywhere. Watch what Frank is doing. This is gold. See what he is doing? Customer Service.
3. Transparency is KING!
CEO’s no longer will get away with not knowing what a product does or is on the front line. They will need to be ready to talk to the public. If they don’t they will be done.
Everyone in a company needs to know and care about the product/ company or else it’s going to be a huge disconnect that customers will and can see right through.
This leads us to, it’s not PR, it’s HR. Human Resources need to get in the middle of this new social media thing and sort it out. Executives need to get on board with what HR teaches them. Or else….
Closing thoughts…
We will see a new revolution of the business world that had NEVER before touched the earth in the coming years. Hold on.
3 Comments
Richard Moxley
on 15th Nov, 09 09:11pm
Hey Jay,
I was going to email this question to you but maybe some other readers have the same question. I have been reading and following some of the online marketing gurus and I have a question. What is your suggestion on having multiple accounts for twitter, facebook, ext. As you know I have the mortgage blog but I also am writting a book about credit that I want to start getting all the advertsing started. I also want to get my personal blog set up. Because they are all seperate things show I have seperate accounts for all the sites or should I just put everything together?
Jay Leishman
on 16th Nov, 09 12:11am
At this stage I would keep the well close to home. Keep it simple. One blog. One Twitter. One FB. However knowing your blog now, I would consider looking deeper into branding yourself on your own name blog. You can always redirect your broker rate site to richardmoxley.com site from here on…. but then again you might have to start over on the indexing in Google. How’s your rankings for broker rate going? Got analytics set up?
Richard Moxley
on 16th Nov, 09 02:11pm
I am page # 1 for about 15 key words and I get about 900 hits ever 30 days. It was almost at 1000 but then I put in a – in the code for my site and I guess it acts as a stop word so I was completely erased from Google. I couldn’t get richardmoxley.com but I bought richardfmoxley.com and I have moxley.ca. I feel like I have been doing more selling and worrying about keywords on my blog than getting great content on there. I’m trying to do what Gary saids and be honest and do it in my own style. I have to be careful with Mortgages because if I get reported for saying a certain bank sucks (being honest) they’ll come after me. They are also very restrictive on what I can offer as incentives and that stuff. I am really excited about getting this credit book up and going.