I used to preach about double optin all the time. Infact I was so double opt in…. I loved and never had to worry about the settings that Aweber has set up. It’s defaulted to double… Whew…. I never have to worry about another spam complaint even if they are double…. whew…
That was then… this is now. If you are still using double opt in you are behind the times. First of all, you’re probably using double for a few reasons…
1. you’re scared you will get a complaint and be shut down.
2. It’s what everyone else is doing.
3. Cuz you see others saying, “white list my email and check and confirm and yadadadada….”
I’m doing a campaign right now to a squeeze page. I’m in the test phase. I do that so I can set up my split testing. I’m looking at a 20% opt in rate to my UGLY page. Seriously it’s so ugly. It’s so ugly… I don’t want to show you. JK… I don’t like showing my niches.
Here’s the math.
120 hits in one day
24 signed up with a legit email asking for more info in exchange for my bribe.
= 20% opt in rate.
********* ONLY 3 DOUBLE OPTED IN AND CLICKED ON THE LINK IN THEIR EMAIL*********
Pathetic. So let’s do the Math again…. that’s 2.5% opt in rate. I won’t go anywhere with that. Get single opt in from now on like I do. 20+% vs. 2.5%??????????????