Here’s an example so you can wrap your head around F-Commerce. BTW, whoever coined it F-Commerce, could have done a better job. I would rather we call it social commerce. Oh well.

Here’s JC Penny selling on Facebook through an app. Look at the progressive stages. Look familiar compared to a regular online shopping cart?

The jury is still out on how successful or will it work selling on social. How do we know Commerce can happen on Social media platforms? Because it’s already happening. P&G sold out of 1,000 diapers as a Facebook campaign.

All it takes is a Facebook powered sales app to sell. Fluid is one such company. And here’s another: Payvment. Whammo! Now you’re selling on Facebook.

Some things you want to take into account. Paypal has partnered with Facebook for transactions.

Facebook does not take commission on e-commerce sales on Facebook pages, it will now collect 30% on purchases of virtual goods (the virtual goods market is estimated to be worth $5 billion) made with Facebook Credits, that can be purchased via PayPal.

Watch the space. It will be normal to transact on Facebook.

I used to deliver newspapers with my brother early… early in the morning. I hated but I loved it. Dogs chasing me, odd tips given in weird ways… that’s for another day.

How are people consuming news these days?

• Newspaper? Only if I’m stuck with nothing to read on the treadmill at the gym.
• RSS? Nah. That’s too much work. Besides my Google Reader would just have this massive unread number that would drive me nuts.
• Mobile? Not there yet. In some ways we are close but not totally their yet.
• Social media? Yup.

Want to know where I get my news? Twitter.

I do a search for a keyword inside Twitter search and I get everything I want to know. Besides… I don’t really care to know what it going on with Lindsay Lohan so at least I get to be selective with my news this way. Try it. How else could you get news that is happening right on the spot and hot. People are talking about it so it must be interesting. That’s where news is changing too and I’m ok with it.

1. Metrics are irrelevant

-Quality of the experience over the quantity. A perfect example of this is Gary Vaynerchuck. He could care less how many people come to his site… but he cares about the experience they have. What Gary understands is that a conversation and or dialogue is worth way more than these magical unquiue hits we get on our websites. Yes, it’s nice to see where we are at, but it doesn’t mean squat is relation to where company’s need to be measuring their metrics in the coming years.

Perhaps a source of measurement could be how many posts does your blog have? How many real conversations do you have going on Twitter? How many of those have you/ your company replied to?

2. It’s NOT public relations

It’s customer service dummy. First, companies will get onto Twitter and all these other social media platforms thinking they can change the world with their message. EVERYONE has a message. Boring. This will slowly fade into We WILL see a reactionary type of businesses that have to mend to customers responses in a fast manner. Take for example Frank Eliason with Comcast using Twitter @comcastcares. They provide a level of service we will see everywhere. Watch what Frank is doing. This is gold. See what he is doing?  Customer Service.

3. Transparency is KING!

CEO’s no longer will get away with not knowing what a product does or is on the front line. They will need to be ready to talk to the public. If they don’t they will be done.

Everyone in a company needs to know and care about the product/ company or else it’s going to be a huge disconnect that customers will and can see right through.

This leads us to, it’s not PR, it’s HR. Human Resources need to get in the middle of this new social media thing and sort it out. Executives need to get on board with what HR teaches them.  Or else….

Closing thoughts…

We will see a new revolution of the business world that had NEVER before touched the earth in the coming years. Hold on.