Jay Leishman » Social Media

It’s NOT PR

Jay Leishman — Sun, 15 Nov 2009 07:05:50 +0000

I just sat down with Nick Kempenski and we had an interesting conversation about media and specifically social media. We were looking at the future of public relations and how social media will play a role. We came up with 3 main points. The idea of this was to talk about what companies need to do to stay alive in the coming 10 years.

1. Metrics are irrelevant

-Quality of the experience over the quantity. A perfect example of this is Gary Vaynerchuck. He could care less how many people come to his site… but he cares about the experience they have. What Gary understands is that a conversation and or dialogue is worth way more than these magical unquiue hits we get on our websites. Yes, it’s nice to see where we are at, but it doesn’t mean squat is relation to where company’s need to be measuring their metrics in the coming years.

Perhaps a source of measurement could be how many posts does your blog have? How many real conversations do you have going on Twitter? How many of those have you/ your company replied to?

2. It’s NOT public relations

It’s customer service dummy. First, companies will get onto Twitter and all these other social media platforms thinking they can change the world with their message. EVERYONE has a message. Boring. This will slowly fade into We WILL see a reactionary type of businesses that have to mend to customers responses in a fast manner. Take for example Frank Eliason with Comcast using Twitter @comcastcares. They provide a level of service we will see everywhere. Watch what Frank is doing. This is gold. See what he is doing? Customer Service.

3. Transparency is KING!

CEO’s no longer will get away with not knowing what a product does or is on the front line. They will need to be ready to talk to the public. If they don’t they will be done.

Everyone in a company needs to know and care about the product/ company or else it’s going to be a huge disconnect that customers will and can see right through.

This leads us to, it’s not PR, it’s HR. Human Resources need to get in the middle of this new social media thing and sort it out. Executives need to get on board with what HR teaches them. Or else….

Closing thoughts…

We will see a new revolution of the business world that had NEVER before touched the earth in the coming years. Hold on.

If you are a Celebrity and YOU’RE not on Twitter You Lose!

Jay Leishman — Wed, 18 Mar 2009 16:35:24 +0000

CNN uses it… Celebrities use it… Twitter is everywhere and growing at a rate of 1000% everyday I hear. Look at Facebook in the last few weeks. They did an overhaul with a new look. The new look resembles the microblogging platform Twitter uses. The first thing we all see is FB status’. I will be the first to admit FB is getting it all wrong trying to be like Twitter. They probably feel like they are losing market share to these guys at Twitte who haven’t made any money.

If you are a celebrity, Guru, or think you are… you need to get your Twitter “Real Estate.”

I’ve got two friends in the radio industry who are big on the Celebrity world and what’s going on. Me… I could really care less about the celebrity world.

@jimmyfallon- 358,486 followers

@lancearmstrong – 326,999 followers

@MCHammer – 241,015 followers

@marthastewart – 150,575 followers

Do you think for one moment that MC Hammer would have buzz and media surrounding him if he didn’t have Twitter going? He is on the resurrection on his career. And it’s booming fast.

Don’t delay… get on Twitter.

Using Twitter

Jay Leishman — Sat, 17 May 2008 18:06:11 +0000

I picked up using this cool service called Twitter. Basically it involves using SMS. Here is kinda how it works. You sign up to Twitter and tell it what you are doing. People who have signed up to Twitter can follow you and get updates on their phone of what you are doing. It’s basically a mass SMS service to the people who want to follow you. I “follow” a few people that I want to know what they are doing. John Reese, Jeff Walker, and a few buddies. I love the service. You can also send Twitters directly from your phone and it goes out to those people following you. Being a Web 2.0 app, this is pretty cool and free. I highly recommend it. If you want to add me on Twitter my name is jayleishman.